A podcast by Monday

MY
BEST
CAMPAIGN

Amanda Lee Smith talks to some of the world’s best marketers to hear their path into marketing, and the story behind one career-defining campaign—their first global spot, a major rebrand, a video that went viral, or maybe something that just changed the way people saw their brand.

Latest Episodes

Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx

Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.

How Vivobarefoot Turned "Barefoot Shoes" Into a Movement | Nicholas Charlier, Vivobarefoot

Vivobarefoot is the brand behind footwear's biggest phenomenon: the barefoot shoe. As General Manager, Nicholas Charlier has helped the brand break out of its niche—winning over outdoor enthusiasts and health-conscious consumers while breaking through with Gen Z trendsetters. In this episode, Nicholas unpacks how to balance brand purity with aspirational growth, and why a rock-solid brand foundation—knowing exactly why you do what you do—is the real key to long-term brand longevity.

Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen. Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.

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Your Host

Amanda Lee Smith

Amanda loves exploring and sharing new ideas. She designed and teaches a course at the University of British Columbia and regularly speaks on panels, podcasts, and stages—including SXSW and the Sustainable Fashion Forum. Beyond branding and marketing, she particularly likes to explore ideas in innovation, circularity and regenerative capitalism.

Amanda Lee Smith is the CEO and 
co-founder of Monday—a branding and creative agency in Vancouver. With clients including Adidas, Arc’teryx, lululemon, and Allbirds, Monday builds brands that enhance human potential and help us form deeper connections with each other and nature.

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