A podcast by Monday

MY
BEST
CAMPAIGN

Amanda Lee Smith talks to some of the world’s best marketers to hear their path into marketing, and the story behind one career-defining campaign—their first global spot, a major rebrand, a video that went viral, or maybe something that just changed the way people saw their brand.

Latest Episodes

The Athletic Brand Activations That Stick | Lee Glandorf, The Sweat Lookbook

Running and experiential marketing both exploded after 2020. So what does it look like when those two things come together at the world's most important marathons—London and Boston? Lee Glandorf, marketer and author of The Sweat Lookbook on Substack took us through the best marathon pop-ups of the season and helps us understand how brands can avoid fading into the hundred other activations competing for a premium customer. BONUS: She identifies what might be the biggest missed opportunity for brands in the athletic space right now.

Marketing Molly Baz's mayonnaise empire | Avery Hairston, VP Marketing, Ayoh

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.

How to pop-up at Paris Fashion Week | Sidney Baptista, Founder & CEO PYNRS

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.

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Your Host

Amanda Lee Smith

Amanda loves exploring and sharing new ideas. She designed and teaches a course at the University of British Columbia and regularly speaks on panels, podcasts, and stages—including SXSW and the Sustainable Fashion Forum. Beyond branding and marketing, she particularly likes to explore ideas in innovation, circularity and regenerative capitalism.

Amanda Lee Smith is the CEO and 
co-founder of Monday—a branding and creative agency in Vancouver. With clients including Adidas, Arc’teryx, lululemon, and Allbirds, Monday builds brands that enhance human potential and help us form deeper connections with each other and nature.

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