Amanda Lee Smith talks to some of the world’s best marketers to hear their path into marketing, and the story behind one career-defining campaign—their first global spot, a major rebrand, a video that went viral, or maybe something that just changed the way people saw their brand.
Jen Gurecki is downright famous (infamous?) in the outdoor industry. She's outspoken, unabashed and not afraid to center women/their businesses/their pleasure. But more importantly, she runs the only women-owned and operated ski and snowboard manufacturer in the world—a business she grew by sharing her personal journey and using her incredible voice. It makes her brand a perfect fit for Substack. In this conversation, we discuss the ingredients for a successful Substack and how to run a sale that doesn't damage your brand.
Amanda loves exploring and sharing new ideas. She designed and teaches a course at the University of British Columbia and regularly speaks on panels, podcasts, and stages—including SXSW and the Sustainable Fashion Forum. Beyond branding and marketing, she particularly likes to explore ideas in innovation, circularity and regenerative capitalism.
Amanda Lee Smith is the CEO and co-founder of Monday—a branding and creative agency in Vancouver. With clients including Adidas, Arc’teryx, lululemon, and Allbirds, Monday builds brands that enhance human potential and help us form deeper connections with each other and nature.
