Amanda Lee Smith talks to some of the world’s best marketers to hear their path into marketing, and the story behind one career-defining campaign—their first global spot, a major rebrand, a video that went viral, or maybe something that just changed the way people saw their brand.
When he was a VP at Dick's Sporting Goods, Ryan Eckel asked a simple question: what if we replaced just one 60-second TV spot with an anthemic full-length documentary? The result was a pair of films that hit film festivals, won awards and put Dick's in a new tier of brand equity. In this episode we hear how he did it, and follow Ryan's journey from speechwriter to head of marketing at Puma. We find out why he went from one of retail's biggest names to a scrappy running startup, and why he's now cast his lot with an Italian brand you might only remember if you grew up in the '90s.
Amanda loves exploring and sharing new ideas. She designed and teaches a course at the University of British Columbia and regularly speaks on panels, podcasts, and stages—including SXSW and the Sustainable Fashion Forum. Beyond branding and marketing, she particularly likes to explore ideas in innovation, circularity and regenerative capitalism.
Amanda Lee Smith is the CEO and co-founder of Monday—a branding and creative agency in Vancouver. With clients including Adidas, Arc’teryx, lululemon, and Allbirds, Monday builds brands that enhance human potential and help us form deeper connections with each other and nature.
